Creative Brief
Engaging & informative website for a new mission-focused school
style
Traditional, Captivating, Family-Oriented
industry
Education, Nonprofit
deliverables
Brand Application, Website Design + Development
The Willows Academy
Overview
The Willows Academy approach me with a logo design in-process and need for a preliminary landing page to help launch their early interest and admissions campaign for a new school. I worked closely with the Founder and Head of School to build out various brand assets based on the working elements of their logo concept. The final deliverables bring together the beautiful elements of a custom illustration provided by their logo designer to curate a more fully-developed visual identity kit, including both digital and print elements.
The Willows website became the foundational platform for developing the school’s overall aesthetic and visual story, capturing the primary aspects of the school’s vision and philosophy for providing whole-person, Christ-centered education.
from the client
Margaret’s eye for design, storytelling, and organization helped to bring a brand new conceptual vision to life for the launch of The Willows Academy’s website!
In an exciting time of bringing forth our school’s vision to the internet audience, Margaret wove together our values, mission, educational philosophy, and distinctives into a compelling, beautiful website that reinforced our culture of beauty, diversity and cultivating children’s affections. She was quick to make edits and updates on the fly while giving us creative liberty to make changes as we needed as well – this collaborative, dynamic relationship has been crucial to our adaptive start-up season! We are so grateful for Margaret’s expertise and wholeheartedly recommend her work to anyone looking to launch and elevate their digital and marketing presence.
Sarah Bruce
Founder and Head of School
